Recruiting via social media is something nearly every company or recruiter practices these days, and it's not hard to see why. You will have a massive pool of applicants to draw from and much easier ways of doing research and getting in touch with them. But if this is all new to you, it's very important to know the dos and dont's of social recruiting.

Do:

Post A Job Listing

This is straightforward and easy. Make sure to actually post the job ad on social media sites. If you do this, you can simply click on the applicant's profile to see more about them and get a sense of who they are instead of having to dig through a lot of different information in different places. Doing this vastly streamlines the application process because all your research material is in one place.

Utilize Existing Employees

Referrals have always been and will continue to be one of the top ways companies fill empty positions. See if you can persuade your employees to get your business's brand across on their own social media accounts, and ask them to let it be known when a position becomes available.

Use Social Media To Analyze A Candidate

By now, most job seekers know that recruiters and employers are looking them up on social media sites. So while they may be rushing to hide photos of themselves drinking at a party, you can still tell a lot about a candidate's personality and whether they'll be a good fit by viewing what they post on social media.

Don't:

Ignore A Company's Social Media Presence

It's important to remember that while you are looking for talented workers on social media, job seekers are also looking at what the company has put out. Ignoring what a company has posted publicly and telling a job seeker something that isn't true is obviously a bad move that could cost an employer top talent. Also, being unprepared to answer the hard questions, such as, "Why all the complaints on Glassdoor?" makes it seem you aren't aware of your company's online image, which is critically important.

Embellish The Truth

You don't want the job seekers you're interviewing to lie, so you shouldn't be lying either. Embellishing the truth about a position you're looking to fill can, at best, leave the job seeker feeling misinformed when they start the job, or at worst, force costly turnover as new employees realize something is wrong and leave right away. Always be honest when reaching out to job seekers on social media. You'll be glad you did.

Forget Industry-Specific Sites

While you should be using the larger social media sites, the smaller ones have a lot to offer too. It's also likely that the smaller, industry-specific sites attract a more serious pool of job seekers who are dedicated to their field of choice. This is obviously a resource worth looking into and drawing from.

Recruiting new employees in the age of social media has some new and different rules, but mastering them is of undeniable benefit to you as a small business owner or recruiter.